According to eMarketer, U.S. programmatic TV ad spending will increase to $7.7 billion in 2022 from $4 billion in 2020.
Macquarie estimates that Trade Desk, a specialist in programmatic ad buying, garners about 25% of all revenue from Connected TV. Trade Desk gets ad inventory from the likes of Hulu, Amazon Fire and Roku.
"CTV spend will trend more and more toward programmatic rather than direct buys," Susquehanna Financial analyst Shyam Patil said in a note. "Our checks view TTD as a key beneficiary from the shift, given the company's superior tech and trusted relationships."
>>504
> 材料もありませんしね‥私920で掴んでしまった口なので、まぁ気長に待ちます‥
> 決算上げだといいですが‥
オメ！
921ドルがありました。
ＴＴＤはこれからの主役（ a key beneficiary of ＣＴＶ）になりそう。
Digital Ad Duopoly Of Google, Facebook Doesn't Dominate In Fast-Growing Connected TV
https://www.investors.com/news/technology/digital-advertising-duopoly-google-stock-facebook-does-not-dominate-connected-tv/?src=A00220
According to eMarketer, U.S. programmatic TV ad spending will increase to $7.7 billion in 2022 from $4 billion in 2020.
Macquarie estimates that Trade Desk, a specialist in programmatic ad buying, garners about 25% of all revenue from Connected TV. Trade Desk gets ad inventory from the likes of Hulu, Amazon Fire and Roku.
"CTV spend will trend more and more toward programmatic rather than direct buys," Susquehanna Financial analyst Shyam Patil said in a note. "Our checks view TTD as a key beneficiary from the shift, given the company's superior tech and trusted relationships."